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Baltimore Ravens quarterback Lamar Jackson has filed a federal lawsuit against Amazon.com, claiming the online retail giant is unfairly profiting from apparel playing off his public image and catch phrases.

Jackson’s complaint, filed in Florida on Wednesday, asks Amazon to stop selling the products without permission and to provide the reigning NFL Most Valuable Player with compensation and damages. The items in question feature phrases such as “Action Jackson 8” and “Not bad for a running back.”

The lawsuit alleges that Amazon is damaging Jackson’s Era8Apparel, LLC, which sells similar products online, and confusing customers who might think he has approved the items.

“Amazon is deliberately attempting to confuse and deceive the public that the infringing items are affiliated or endorsed by Lamar Jackson as a part of his brand to commercially exploit Lamar’s celebrity and notoriety for significant profit,” the quarterback’s attorneys at Ritter Chusid, LLP said in a statement.

Amazon did not immediately respond to a request for comment.