The idea of starting a "GoFundMe" campaign is hardly unusual these days.
Nor is the idea that a post-game celebration in a big college town might turn ugly.
But what Chris Landolfi has set out to do at Penn State University nonetheless is turning heads — and apparently opening wallets.
Saying he was proud of the football team's upset of Ohio State University Saturday night but embarrassed by the damaged street poles and other property loss in downtown State College that followed, he is using the website to raise money from students toward repairs.
As of 1:30 p.m. Wednesday, the total stood at $1,365 from more than 40 donors who have kicked in amounts such as $10, $20 and $50 since the drive started earlier in the week.
"Thanks for being proactive and giving students the opportunity to (attempt) to right a wrong," said an anonymous donor in a post to the site this morning.
Eleven people were charged from that evening, and all but one are current or former Penn State students, according to State College police Chief John Gardner. He said he expects more people will face charges.
The goal stated on the GoFundMe page is $18,000. Mr. Landolfi said he is grateful for any donations but intended that it be Penn State students who kick in repair funds, regardless of whether they were involved in the post-game trouble.
"What was a very high moment for the university turned into a low one very quickly," he wrote on the web site. "Please join me in donating to help repair State College. All proceeds will go to the Downtown State College Improvement District."
"As Penn State now is a nationally ranked team, more and more eyes are looking on our university," he wrote. "Let's show everyone that while Penn State knows how to have a good time, we're still respectful of the town we live in."
Penn State defeated Ohio State Saturday night 24-21.