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Pa. turns to happiness for new state tourism motto

The Associated Press

HARRISBURG — Pennsylvania is turning to the Declaration of Independence to inspire its new tourism motto.

Pa. tourism motto

State officials unveiled the slogan “Pennsylvania. Pursue Your Happiness” and a logo on Tuesday at a winery in Somerset County.

The slogan takes the place of “The State of Independence,” the winner from among 22,000 submissions in a 2004 contest.

Before that, state tourism slogans were “Pennsylvania Memories Last a Lifetime,” ‘’You’ve Got a Friend in Pennsylvania,” and “America Starts Here.”

Officials say tourism in Pennsylvania is a $40 billion industry.