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Lou Rivera, chairman of the local Latino advocacy nonprofit Latinos Unidos, has been named the grand marshal for the upcoming York Halloween Parade.

The theme of the 69th annual Halloween parade will be "York — A United Community of Many Cultures," according to a Thursday, Sept. 27, York Revolution news release.

The parade will take place  2-4 p.m. Sunday, Oct. 28

Rivera has been an activist for both the Latino and LGBTQ community, and with Latinos Unidos he has led Puerto Rican relief efforts in the city.

“I am deeply humbled and honored at being selected grand marshal of the 2018 Halloween parade, particularly given its focus on diversity and inclusion,” Rivera said. “My path was paved by those in the Latino and gay community prior to my husband and I relocating to York in 2015 and by those who served this community, without recognition, much more than I have."

The parade will begin at the York Expo Center at 2 p.m. and will travel east on Market Street from Richland Avenue to Broad Street in downtown York City.

Vendors and a Family Fun Zone that includes games, music and inflatables for children will be located along the parade route from 1 to 3 p.m.

The parade will be presented by York Traditions Bank. Organizations, dancers and others interested in participating in the parade can register at www.yorkhalloweenparade.com.

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