York Rescue Mission unveils rebrand
The organization formerly known as York Rescue Mission has a new moniker: LifePath Christian Ministries.
President and chief executive officer Matthew Carey unveiled the new branding Friday morning in an announcement outside the York County administration building in the first block of East Market Street in York City.
"It comes down to relationships," Carey told the dozens of people who turned out for the announcement on the rainy fall morning.
Carey has worked for the organization for years and took over as CEO at the start of 2016.
"The thing we needed to do is get out and serve this community," he said of when he began to run the mission.
The faith-based organization offers some emergency shelter services — food and a bed for someone who that night otherwise wouldn't have them — but is more focused on its transitional-housing program. Homeless people remain in that program for months at a time, living at the facility, getting clean and ready to move forward.
York County commissioners Susan Byrnes and Doug Hoke both spoke briefly Friday, praising the work that the mission has done. Hoke called it a "vital part" of the community.
"York countians care, and York countians share," Byrnes said.
After the announcement, Carey told The York Dispatch that the new name and branding reflects the broader services his organization has begun to offer over the past year.
"We saw a need in this community to do more than to feed and clothe and shelter," he said.
These days, LifePath offers some mental and physical health services, as well as legal assistance.
"My goal is to put people on a path toward success," he said. "I don't want them to have to come in again."