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York County community leaders are setting out to show that real men can wear pink while raising money for breast cancer throughout October.

These men, while required to wear an article of clothing that is pink throughout October, will be competing to see who can raise the most funds by the end of the monthlong campaign. 

"One of the things I'm most looking forward to is just working with these community leaders and seeing them get excited to give back," said Ashley Leary, senior community development manager for the American Cancer Society.

The campaign will run from Oct. 1 to Oct. 31, with several events and fundraisers in between in which each candidate will have the chance to raise the most money.

Each candidate has been challenged to raise $2,500 or more.

In addition to competition within the York campaign, a secondary competition will be held among York, Lebanon and Lancaster to see which county can raise the most money.

The candidates for this year's Real Men Wear Pink campaign include Arthur Seifert, Glatfelter Insurance Group; Brian Scutta, Columbia Gas of Pennsylvania; David Atkins, Nutec Design Associates Inc; and David Russell, of WARM 103.3.

Other candidates are Eric Menzer, York Revolution; Frank Hawkins, West York Area School District; Kevin Marquet, Apple Automotive Group; Rick Saxon, Briarwood Golf Club; state Rep. Seth Grove, R-Dover Township; and Joel Menchey, of Menchey Music.

“I am honored to be a candidate to raise awareness and contributions for this important cause," said Atkins, president of Nutec Design Associates. "If we all do a small part where we can, we can make a difference in someone’s life.”

Leary said a few candidates already have fundraising ideas, including a bartending night hosted by Grove and Russell, a host on radio station WARM 103.3.

In addition, Hawkins, athletic director for West York, is planning a "Kids Wear Pink Day" on Oct. 25, with a pink-out football game to raise funds, Leary said.

Midmonth, a fundraiser walk will take place at City Island in Harrisburg. The Making Strides Against Breast Cancer Walk will commence at 8:30 a.m. Saturday, Oct. 19.

— Reach Tina Locurto at tlocurto@yorkdispatch.com or on Twitter at @tina_locurto.

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