York County Heritage Rail Trail to get Hollywood treatment in new promotional video
Lazzaro Creative and Design, a Baltimore/D.C.-based videography company, will produce a marketing video to highlight Heritage Rail Trail County Park.
The York County Board of Commissioners on April 17 unanimously approved the $16,500 video project, which will be funded in part by a $10,000 grant from the Explore York Tourism Grant Program.
The remaining $6,500 will come from the York County public relations department, said Mark Walters, county spokesman and public relations director.
Walters said the rail trail is "an amazing place" and an important asset to the county, and he hopes to bring more people into the county through the promotion.
"My intent is to literally have someone maybe sitting in a hotel lobby, see this video and say, 'I'm canceling my dinner, I'm going to the rail trail,'" he said.
Director/producer Brian Lazzaro lives in Railroad and serves on the borough council, but he does video work all over the country. He attended film school at New York University.