Yorkers have the chance to ham it up for car dealership radio commercial audition


Would you sing a couple of random, boring words in front of a bunch of other people while a person in an apple costume judged you?

What if you had the chance of winning $400 worth of stuff and hearing your rendition of the phrase on a regular radio spot? Would that sweeten the pot enough?

"Hell no," said Terry Rudisill of York City, succinctly and definitely summing up the general consensus of the people who The York Dispatch talked to on Wednesday about those questions.

Contest: Those questions aren't just out of the blue. Apple Chevrolet in Red Lion is asking the residents of central Pennsylvania these very questions: Anyone can register to be one of up to 100 people taking part in an audition at 11 a.m. Saturday at the dealership, 3220 Cape Horn Road, with the chance of being part of the company's next radio commercial. The winner will also receive $400 worth of automobile-related prizes.

Listeners to WYCR and WGTY may have heard the previous versions of the commercial, where radio personalities sang the words "pre-owned vehicles." Now, they want to have an Average Joe do it.

According to the news release, people can sing, rap, yodel or otherwise confer the adjective and noun combination.

Karen Saxe, a member of the York-based Spot Media Group, which handles advertising for the dealership, said they're not quite sure what kind of performance the judges — a sales rep from radio station The Peak 98.5, dealership mascot Slice the apple, and a third person yet to be determined — will be looking for.

"Until we hear it, we won't know it," she said. Creativity will be important.

Speedy: Providing a pro tip, she said she'd advise avoiding an operatic approach that takes a minute or two to sing the words, as the radio spot's only 30 seconds.

Silvia Segura of York City not only said she would not take part in something like that but also said no greater amount of prize money would change her mind.

"I just wouldn't do it, so I couldn't tell you how much" it'd take to persuade her, she said.

Anyone who feels differently and wants to take part in the audition should register beforehand at redlionchevy.com.

But, hey, even if you feel like Segura and don't want to sing, you can still show up and eat free hot dogs from the dealership and free apples from Brown's Orchards, and informally judge the performers.

— Reach Sean Cotter at scotter@yorkdispatch.com.