Websites dangle speedy shipping to reel in procrastinators
ATLANTA — Forget ordering online weeks in advance or dashing out to the drug store for a gift card on Christmas Eve. Procrastinating holiday shoppers are finding a haven online as retailers ramp up expedited shipping and same-day delivery services.
Far from discouraging last-minute online shoppers, retailers are courting them. Amazon is offering a “Procrastinator’s Delight” special. Clothing retailer Madewell proclaims on its website that “procrastinators get the best deals” — 25 percent off everything, with orders as late as noon Thursday for holiday deliveries.
It’s a far cry from 2013, when Amazon and package deliverers misjudged demand and delivered some holiday packages after Christmas. Since then, the Seattle company has added warehouses to be closer to customers. It has also leased jets and trucks to get packages delivered on time — even last-minute orders. Package carriers such as FedEx and UPS have increased staffing and hired outside contractors for the holiday season.
“So many people are shopping online because it’s easier,” said Sucharita Mulpuru, chief retail strategist for the ShopTalk retail conference. “They’re waiting (until the) last minute because nobody is encouraging them to shop earlier.”
Vigilance: If you’re an online shopper in the days leading up to Christmas and Hanukkah, be ready to forgo free shipping and shell out for expedited service. Look for sites that offer detailed shipping information. And check where the package is coming from — if it’s shipping from China or the U.K., you won’t get it in time.
But the extra cost and vigilance is worth it to those seeking to avoid the hassles of jam-packed stores, crowded parking lots and frenzied crowds.
Laura Curtis turned to expedited two-day shipping from Etsy and elsewhere when she needed more gifts for her nieces and nephews.
“I’m usually way done by now,” said the writer from Mount Kisco, New York. She said she has faith she’ll get her packages on time. “Our FedEx guy is really reliable.”
The number of holiday packages has been rising each year as more people shop online. Research firm comScore predicts online shopping during the November and December holiday period will rise as much as 19 percent from last year to $81 billion. That compares with an expected 3.6 percent rise in overall shopping during the same period to $656 billion, according to the National Retail Federation, an industry trade group.