New hotel aimed at millennials planned for Manchester Township
Manchester Township is scheduled to be home to one of the first handful of Hilton International's new hotel brand aimed at millennials.
Springwood Hospitality was granted conditional approval by the township's Board of Supervisors Tuesday night to build a Tru by Hilton hotel at 1520 Toronita St., according to Justin Shelton, Springwood's president.
Hilton created the new brand to fill a void in the midscale hotel category that "will appeal to a broad range of travelers" who are "united by a millennial mindset," according to a January news release.
"No brand is meeting their needs in their price point today," the release states.
Shelton described the new brand as "the Hampton Inn's sassy sibling." The Hampton Inn is another midscale hotel chain from Hilton, but the new brand will be more affordable, Shelton said.
The Tru by Hilton hotels will feature a game room, fitness center and complimentary Wi-Fi and breakfast, according to the release.
Hilton already signed 102 agreements to build this new hotel with an additional 30 hotels in various stages of approval as of January.
Springwood is also scheduled to build a Tru by Hilton hotel in Lancaster County, Shelton said, which would open shortly before the Manchester location. Construction on the Manchester hotel is scheduled to begin this September, with an expected opening date of August 2017, he said.
Each hotel, which will be built from scratch, will have 106 rooms, Shelton added.
Stewart Olewiler, Manchester Township zoning officer, said Springwood just needs to take care of some minor administrative issues before being granted permission to begin construction.
Anne Druck, president of the York County Convention and Visitors Bureau, said she believes the new hotel will be popular for many different visitors.
"We're bringing in a broad spectrum of generations," Druck said, pointing to the bureau's success in bringing youth and amateur sporting events to the county.
Springwood Hospitality will open its Home2 Suites by Hilton hotel in York Township this July, Shelton said, and the Tru by Hilton hotel will bring the company up to four hotels owned in York County.
Springwood also runs the Hampton Inn and Suites in York Township and Homewood Suites by Hilton in Manchester Township.
— Reach David Weissman at email@example.com.