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Moe's Southwest Grill will be endearing itself to York County residents with a free-burritos-for-a-year giveaway to its first 75 customers on March 31, according to a company news release.

The fast-casual Mexican restaurant chain, based in Atlanta, will officially open its first York County location on Friday, April 1, at 3013 E. Market St. in Springettsbury Township.

Moe's will host a special College and Community V.I.P. Party from 11 a.m.-2 p.m. on Thursday, March 31, with the first 75 customers receiving free burritos for a year, with a limit of one burrito per week. Spokesman Stephen Donnelly said he's expecting a large crowd.

One of the franchise's owners, Larry Wilson, holds the free burrito giveaways at all of his new locations, and as many as 1,000 people have shown up to camp out the night before, Donnelly said.

Moe's will provide patrol officers to ensure safety throughout the celebrations, he added.

All guests during the party will receive free lunch, which includes one entree and one drink, according to the release, and the first 600 customers will receive a Moe's T-shirt.

The new location will first open its doors from 5-8 p.m. Wednesday, March 30, for an all-you-can-eat fundraising event for Central York High School. Cost of attendance is $10, and Central York will receive 100 percent of the net sales, according to the release.

Donnelly said similar fundraisers in other locations have raised $3,000-$5,000.

Moe's will host another $10 all-you-can-eat fundraiser from 5-8 p.m. on March 31 for Central York elementary and middle schools, and Donnelly said the store plans to hold another fundraiser within a month for York Suburban school district.

Moe's will be the second store to open in the recently built Firehouse Shoppes, which replaced the former Springettsbury Township Fire Hall.

AT&T opened in February in the retail center, which is also set to hold Heartland Dental, Tropical Smoothie Cafe, Sport Clips and a nail salon.

— Reach David Weissman at dweissman@yorkdispatch.com.

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