Nuts about Granola continues growth with Kroger deal
York City's Nuts About Granola products will be included in the newest project for one of the nation's largest grocery retailers.
Kroger, which operates nearly 3,000 grocery stores in 35 states, will open a new store, Main & Vine shop, early next year near Seattle, according to a Cincinnati Business Courier report.
Sarah Lanphier, co-owner of Nuts About Granola, said Kroger representatives contacted her a few weeks ago about being part of the company's new concept store in its test market.
"I don't know a lot about it yet, but if it does well, their intention is to open more," she said. "If our products do well there, I imagine they'll bring it into their other stores, too."
The shop will sell Lanphier's Forager line, which is grain-free paleo granola, she said, with flavors including chocolate chia and banana maple.
Main and Vine appears to be intent on offering healthier options, and the Forager line fits that mold well, Lanphier said.
Lanphier wasn't sure how Kroger came across her products, but she guessed it was at trade shows, which she regularly attends.
She said the deal was a good fit for her company because the smaller store format and lengthy testing process won't require her to stress to ramp up production.
"It is gets to that point (where the store expands and we need to produce more), and it's viable, we absolutely will look into it," she said.
Lanphier's company, which has a shop at 46 W. Philadelphia St., has numerous out-of-state deals, including one with the Martha Stewart Cafe in New York that began earlier this year.
She will travel to the new store in Washington early next year to help educate employees on her products, she said.
"I've never been to Washington, so I'm kinda excited," she said.
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