York's Nuts About Granola partners with Martha Stewart
Granola produced in York can now be bought at Martha Stewart Café in New York.
Sarah Lanphier, founder of York-based Nuts About Granola, signed a private-label deal with the television star's company, and her granola has been selling at the West Chelsea café for nearly three weeks.
The granola has been selling well enough that the café will soon introduce two new flavors — almond and golden raisin, and sour cherry and walnut — in addition to the current flavor, apricot and sesame, Lan-phier said.
Projects: Lanphier said she wasn't too surprised when the company contacted her about selling her granola because she had been working with them for three years on various projects she couldn't discuss.
No one at Martha Stewart Café responded to a request for comment.
Lanphier did get the chance to meet Stewart at a launch party for a different product line, and she said the mogul was just as nice as she appeared on television.
The deal is just the latest in a long list of "cool" experiences for Lanphier since she launched Nuts About Granola in 2008 as a 21-year-old student at Elizabethtown College.
Emmy Awards: The list also includes handing out gift bags at the Emmy Awards and getting to know the U.S. secretary of agriculture.
She's come a long way since researching to start her company in conjunction with her collegiate business classes, she said.
"I had zero experience in the food industry when I first started the business," Lanphier said. "I never even worked at a restaurant or anything. (Since then) I've gained the practical experience, a lot more traditional knowledge."
While Lanphier does operate her West Philadelphia Street store on Tuesdays, Thursdays and Saturdays, most of her revenue comes from private-label deals such as the one she now has with Martha Stewart Café.
Most of these deals are in the New York/New Jersey area, with one each in Florida, California and North Carolina, she said.
She would like to see more deals locally, but she said there were fewer outlets because of the large number of food manufacturers in the area compared to retailers.
New product line: Mean- while, she has launched a new product line called Sarah's Savory Snacks, which features flavors including coconut currant curry, sweet balsamic and olive, and spicy Thai peanut that are now available for purchase online and in her store.
Sarah's is the brand, and Savory Snacks is just the first line to launch, Lanphier said.
"We're trying to diversify and get out of the granola category, which can be somewhat limiting," she said.