According to a recent Retail Advertising and Marketing Association survey, American consumers spend more than $115 on average for Valentine's Day, which comes in behind just winter holidays and Mother's Day in terms of spending.

With the day of love just around the corner, what options does a York resident have if their hearts are full, but their wallets are not?

Here are a few options:

Flowers: Flowers are the fourth most given gift on Valentine's Day, according to the survey, with 73 percent of flowers purchased by men and 14 percent of women sending themselves flowers.

West York resident Ron Vestal said he's bought flowers for his sisters, mother and co-workers in the past, typically spending around $35.

At Butera The Florist in Central Market, single roses were being sold for $9, while a dozen cost $75.

Barry Spengler, vice president of operations at Royer's Flowers, said their stores make sure to have options across many price ranges. Their prices include $4 per rose and $62 for a standard dozen, he said.

One of Royer's more popular options for Valentine's Day is a dozen rainbow roses, which come in multiple colors in a vase for around $42, Spengler said. Delivery fees could add $7-$10 to all purchases, he added.

Carly Hess, who works in York City, said she tells her husband not to get her flowers because they're too expensive.

Candy: Hess said her husband will usually give her chocolate strawberries, which she enjoys.

Candy is the second most given Valentine's Day gift, according to the survey, just behind cards.

Nuts and Candies in Central Market offers Valentine-themed candy bags for $1 or $2. Central Market will be open 9 a.m.-2 p.m. on Saturday.

Spengler said Royer's will often sell small boxes of chocolates with flowers for about $5.

Jewelry: Jewelry is often one of the more expensive gifts people give on Valentine's Day. Vestal said he recalled once spending $5,000 on a ring to give his valentine.

Karen Reiss Staub, owner of York City's The Watchmaker's Daughter, said handmade and personalized jewelry are popular options at her store ahead of the holiday,

Personalized charm necklaces are selling for around $30, while handmade jewelry ranges from $50-$100, she said.

Hess said her most memorable Valentine's Day gift involved jewelry, when her husband organized an extensive scavenger hunt that included a necklace for their daughter and bracelet for her.

Caroline Morris, owner of York City's Kimman's, said her shop is currently selling shiny, Guatemalan jewelry for less than $12 apiece that benefits charities, including local Turning Point Women's Counseling.

Other: Those looking for cheap, fun gifts for their children are buying hot chocolate spoons for under $5 each at Kimman's, Morris said. The spoons are coated in chocolate, and they can be stirred into hot milk to make hot chocolate or added to hot chocolate for a decadent treat.

Candles and socks are also popular items, she said. The MANdle, candles for men, sells for less than $7, while the World's Softest Socks sell in numerous colors for $12-$20, Morris said.

Those looking to get away with avoiding the gift exchange altogether should do so at their own discretion. According to the association's survey, 53 percent of women said they would end their relationship if they didn't receive anything on Valentine's Day.

— Reach David Weissman at

Read or Share this story: