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'Spectre' shoots to $73 million, misses 'Skyfall's' mark
LOS ANGELES — It took the combination of James Bond and Charlie Brown to save the box office after a disastrous few weekends of flops. Both "Spectre" and "The Peanuts Movie" reinvigorated moviegoers who turned out in droves to check out the new fare, including buzzy limited-release titles like "Spotlight."
"Spectre" took an easy first-place spot with an estimated $73 million, according to Rentrak estimates Sunday, to become the second-biggest Bond opening ever. The 24th film in the 53-year-old series stars Daniel Craig and cost a reported $250 million to produce.
Domestically, "Spectre" failed to live up to the record-breaking standard set by "Skyfall," which debuted to $88.4 million in 2012 and went on to become the first film in the franchise to earn more than $1 billion worldwide.
"We never expected it to open to the level of 'Skyfall.' It was a very different scenario. The competition was different, the weekend was different," said Rory Bruer, Sony's president of worldwide distribution. "One thing I am certain of is that the Bond franchise is as healthy and strong as ever."
Expectations: Distributor Sony, who co-produced the film with Eon Productions and MGM, tried to manage expectations going into the weekend, predicting an opening in the $60 million range.
"It's still a great number," said Paul Dergarabedian, Rentrak's senior media analyst. "For a franchise that's over 50 years old, it's really an astounding achievement."
"Spectre's" worldwide take is a different story. The film opened No. 1 in all 71 territories and earned a total of $117.8 million. It has earned a whopping $300 million worldwide in less than two weeks and still has yet to open in a few major markets, including China.
'Peanuts': Stateside, though, reviews have been mixed, and "Spectre," unlike "Skyfall," had competition in its first weekend in theaters with another beloved set of characters — Charlie Brown and Snoopy.
"The Peanuts Movie" provided a family-friendly alternative to James Bond's guns and martinis and took second place with a strong $45 million. The film cost around $100 million to make.
Audiences, 70 percent of whom were families, gave "The Peanuts Movie" a strong A CinemaScore, suggesting that word of mouth will be strong for the animated pic.
The cross-generational appeal was no accident for the Fox marketing team, who were looking to appeal to all ages.
Chris Aronson, Fox's president of domestic distribution, attributes the success to getting both parents and kids excited.
"We were everywhere," he noted of the campaign. "That's what we thought we had to do to get through the noise of Bond to connect with moviegoers from 8 to 80 which I think we really were successful in doing."
Also showing: Holdovers "The Martian," "Goosebumps," and "Bridge of Spies" rounded out the top five, while new opener "Miss You Already," staring Drew Barrymore and Toni Collette, opened in 384 theaters to only $572,160.
Three possible awards contenders also made their debut in limited release to mixed results — "Spotlight," "Brooklyn," and "Trumbo."
"Spotlight," director Tom McCarthy's film about the Boston Globe's Pulitzer Prize-winning investigation into the sex abuse scandal in the Catholic Church, was the strongest of the pack, opening to $302,276 from only five theaters.
"Brooklyn," a 1950s-set immigrant story starring Saoirse Ronan, took in a respectable $181,000 from five theaters this weekend after opening Wednesday. "Trumbo," starring Bryan Cranston, took in $77,229 from five theaters.
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