BATON ROUGE, La.—Louisiana's newest campaign to attract out-of-state tourists centers on the state's rich musical heritage.

Jazz, zydeco, swamp pop and brass bands are featured in the series of 30-second TV commercials, print ads and online spots unveiled Wednesday by Lt. Gov. Jay Dardenne, the state's top tourism official.

The ads were created by Trumpet, a New Orleans-based firm. Dardenne's office says the ads will run in San Antonio, Austin, Dallas, Houston, Little Rock, Memphis, Atlanta and Chicago throughout the year.

The campaign can be viewed at .