The Penn State football coach's likeness will grace boxes of what are billed as nutritionally enriched doughnuts and cinnamon buns made by R Super Foods, a Pittsburgh company owned by NFL Hall of Fame running back Franco Harris, who is one of his former players.
"Super Donuts" and "Super Buns" have 14 vitamins and minerals and four grams of protein, the company said.
Paterno's picture is part of a promotion to honor sports figures that have "immersed themselves in their local communities, providing initiatives and community service that helps others," Harris said at a State College supermarket, flanked by Paterno's wife, Sue.
"I couldn't stop at just one," she joked about snacking on the food. "Joe has more discipline."
Sue Paterno said her 80-year-old husband still attends rehabilitation a couple times a week as he recovers from a broken left leg and torn knee ligaments suffered during a sideline collision in November. He can walk without a cane, she said.
Joe Paterno has been traveling in recent weeks wooing high school recruits.
Paterno has been featured on food products before, including Wheaties and loaves of Italian bread.
A portion of proceeds from the sale of each box of the Paterno-edition Super Donuts and Super Buns will be donated to an endowment fund for the university library that bears his name.
PSU ADDS PAIR OF RE CRUITS: Penn State has added a pair of football recruits over the past few days.
Derek Moye, a 6-5, 180-pound wideout from Rochester Area (Pa.) High School, publicly announced his verbal commitment to the Nittany Lions yesterday. On Wednesday, Devon Still, a 6-5, 250-pound defensive lineman from Howard Tech in Wilmington (Del)., announced he will join PSU next fall.
Both are rated four-star recruits (on a five-star scale) by recruiting service scout.com. Moye chose Penn State over Pitt. Still chose the Lions over Ohio State.
Penn State now has 19 commitments in its 2007 recruiting class.