Keselowski posted ""The Meaning of Winning" on Wednesday, saying his win at Las Vegas reminded him of his inability to enjoy his victory at Charlotte last October because of the situation with the friend, identified only as James.
"It was one of those decisions where my lawyers and agent said, 'No,' and my heart said, 'Yes' and I followed my heart, and I pushed the send button before they could get too involved," Keselowski said at Bristol Motor Speedway of the decision to write about James. "I think it's important to show personal stories because there's so much going on in this garage at all times."
Keselowski wrote that police were looking for James the weekend of the Charlotte race, and that concerns for Keselowski's safety meant he was unable to stay at his house. He found out the Monday after the Charlotte victory James had committed suicide.
"That particular story fell through the cracks, and, at the time, I was really glad it did, but then with a little bit of time I realized how important it was to share it and help others with it," Keselowski said. "It took me a while to get to a spot personally where I could make that happen, and I was afraid to share it because of the negative ramifications it might have on my team from having to deal with media that might have pointed at that for any lack of success we had last year.
James' troubles began when he lost his job in the industry and had difficulty finding more work. Keselowski allowed him to live with him rent-free, but when the driver began hearing rumors of James' trouble with the law, he asked him to leave. Then items were noticed missing from his home, and his race shop was broken into.
That's when police began looking for James.
Keselowski speculated James grew depressed from his inability to find another job, and his blog included information for people to seek help.
"The positive response has really meant a lot to me, and I'll cherish forever," Keselowski said. "That's from the fans and those inside the garage. There are a lot of people in this garage who have gone through similar struggles that I have, and similar struggles to the individual in the story has happened to them or friends or people they know.
"So I think it's a touching point for them that doesn't get covered and doesn't necessarily receive the attention that sometimes it deserves, so I was glad in some small way to play homage to that."