The sandwich company will serve as the primary sponsor of the No. 4 Chevrolet for 12 Sprint Cup races, including the Brickyard 400 at Indianapolis Motor Speedway. Jimmy John's will serve as a major associate sponsor of the No. 4 for the other 26 races. Jimmy John's also will be an associate sponsor for team owner Tony Stewart's No. 14 Chevrolet.
Jimmy John's joins Budweiser as major sponsors moving with Harvick from Richard Childress Racing to SHR.