Old Navy is the latest retailer to announce it will open early for Black Friday shoppers.
The Gap Inc. store will open from 9 a.m. to 4 p.m. on Thanksgiving Day, and will reopen at 7 p.m. that evening and stay open through Black Friday.
Starting at 7 p.m. Black Friday, Nov. 29, the first 500 people in line at each Old Navy store will be entered to win $1 million in the store's "Overnight Millionaire" sweepstakes. The winner will be announced at 10 p.m. that evening.
Full rules for the sweepstakes can be found at https://oldnavy.promo.eprize.com/million/.
Old Navy is one of many retailers announcing early start times for Black Friday.
Earlier this week, Kmart announced it will open at 6 a.m. Thanksgiving Day and remain open until 11 p.m. Friday, Nov. 29.
Toys R Us announced Tuesday that it will open at 5 p.m. Thanksgiving Day.
Several others have announced start times at 8 p.m. Thanksgiving Day, including Bon-Ton, J.C. Penney, Kohl's, Macy's and Sears.
A holiday shopping season that once began at 5 a.m. the day after Thanksgiving has slowly crept into the traditional turkey dinner.
Several years ago, some stores started offering 12 a.m. deals, and then a few years ago Walmart offered doorbusters at 10 p.m. Thanksgiving Day, and two years ago Toys R Us opened at 9 p.m. Thanksgiving Day.
Last year, many retailers opened at 8 p.m. Thanksgiving Day, including Kmart, Sears, Target and Walmart.
This year, Toys R Us will open three hours earlier than in 2012, and analysts predict other retailers to follow suit.
Target and Walmart have not announced their Black Friday hours.