Ads for Pabst Blue Ribbon debuted last week at the Port Authority of Allegheny County's North Side Station as well as on a bus that goes through the South Side.
The $25,000 six-week campaign is allowed under policy changes in April that allow a wider range of ads, including ones promoting alcohol.
Authority spokesman Jim Ritchie told the Pittsburgh Tribune-Review ( http://bit.ly/OfIy6W) that the agency has generated about $120,000 from ads that wouldn't have been allowed under the old policy.
Terri Landis, the agency's director of advertising sales, says the policy allows rejection of ads deemed "distasteful," and in fact one proposed ad showing a woman drinking a beer was nixed.
Information from: Pittsburgh Tribune-Review, http://pghtrib.com