Moviegoers will soon be able to be part of the action on the big screen. Well, almost.
Queensgate Stadium 13 will unveil new interactive D-BOX MFX seats Friday during a showing of "The Hunger Games."
The seats will be perfectly synchronized with the on-screen action, creating an unmatched realistic experience, according to a D-BOX Technologies Inc. news release.
Queensgate Stadium 13 is one of five Frank locations that will have the seats installed. The seats have been or will be installed in theaters in New Jersey, North Carolina and South Carolina.
"These first five locations will present something completely new and different. We're excited to see the reaction at the box office," said Bruce Frank, theater president and
What it is: Thirty seats have been added to the Queensgate location and are arranged in two rows in the middle of the theater.
The seats can be reserved when purchasing advance tickets.
Each seat features individual controls so moviegoers can adjust how much they want to be part of the film they are watching.
D-BOX uses motion effects specifically programmed for each visual content which are sent to a motion system integrated into either a platform or a seat, according to the Canadian company.
The seats will be used in showings of "Marvel's The Avengers" in May, and new D-BOX films are planned for release every two weeks.
With an agreement with Frank Theatres inked, Claude McMaster, president of D-BOX, said it could mean further growth for the company in the United States.
"With nearly 260 screens in the eastern U.S., our relationship with Frank Theatres positions us for continuous growth on the East Coast," he said.
The seats were installed at R/C Hanover Movies last year.
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