York Expo employee Harry Frigm of Manchester Township helps remove the logo off of the Toyota Arena building Wednesday.
York Expo employee Harry Frigm of Manchester Township helps remove the logo off of the Toyota Arena building Wednesday. (Randy Flaum)

Since construction began in 2003, it was known as the Toyota Arena.

But next week a manufacturer with a huge York presence will hang its name on the venue, said Gene Schenck, president of the York Fair.

When Toyota's sponsorship contract recently expired, the sponsorship opportunity was opened to new bidders.

"We talked to multiple companies and found a perfect fit," Schenck said.

He wouldn't name the new sponsor. Instead, a banner hanging in the lobby of the venue will be unveiled at 4 p.m. Tuesday for the opening of the York County Economic Alliance International Business & Workforce Expo to announce the new sponsor.

"I think everybody will like it," Schenck said.

Toyota was a good sponsor, he said, but not all Yorkers were pleased with a local building bearing the name of a company headquartered in Japan.

"There were a lot of letters to the editor when the company name went up on the arena with people complaining about the fact it wasn't an American company," he said.

That name is being taken down this week to make way for the new sponsor, which has a five-year contract with the venue.

Schenck wouldn't release the financial details of the new contract.

"It's a big change because it's never been called anything but the Toyota Arena, but people will be very happy. This is an all-American company everyone likes," he said.