For most football fans in York County, Sunday night can't come soon enough.
When the foot finally hits the football at 6:30 p.m., the game itself will finally take center stage.
Two weeks of unrelenting hype will mercifully end and the Super Bowl will thankfully begin.
Folks in these parts can't wait. They will be riveted to their televisions for 31/2 hours. The streets, malls and movie theaters will closely resemble ghost towns.
You can basically divide York's Super Bowl audience into thirds -- those who love the Baltimore Ravens, those who hate the Baltimore Ravens and those who don't care about the Baltimore Ravens (or the San Francisco 49ers), but can't wait to watch the next "must-see" commercial.
It's a perfect storm that should keep York eyeballs glued to York televisions.
This is a truly big deal around here. I know that.
Somehow, however, the allure of the Super Bowl has eluded me over the decades, and the 2013 game is no different.
I know that is a blasphemous statement for a sports editor to make. After all, the Super Bowl is the single biggest event on the American sports calendar. But, for various reasons, it's never been a huge deal for me.
I grew up in a household that was passionate about college football Saturdays, while pro football was merely something to watch on Sunday if there was nothing better to do. I never developed a real affection for any single NFL team.
As I got older, the golf bug bit me in a big way, and a fall Sunday afternoon on the links with my buddies always seemed preferable to being cooped up indoors watching the NFL.
And when I entered the newspaper business, I almost always ended up working on Sunday nights. It's tough to get really jazzed up about a Super Bowl on TV when you're typing away furiously on a computer keyboard.
So, over the years, the NFL became something I followed closely because of my job, but it wasn't something that I was truly passionate about. I could take it or leave it.
That has left me in a serious minority among U.S. sports fans. I realize that. When it comes to sports in this country, the NFL is the 800-pound gorilla in the room. And the Super Bowl has become a national holiday.
So The York Dispatch has covered the Super Bowl like the mega-event it has become. And we will continue to do so. We know it's vitally important to most of you.
And I will watch Sunday's game the best I can here in the office while working to put together Monday's paper.
But forgive me if I don't lose any sleep over the outcome, or the commercials.
Steve Heiser is sports editor for The York Dis patch. He can be reached at sheiser@yorkdis patch.com.