Members of the rock band Live have launched a new magazine about their hometown.
The 1990s alternative-rock stars are behind YRK, a free quarterly publication that will appear in downtown stores, restaurants and bars for the first time Friday.
Behind the project are Live musicians Chad Taylor, Patrick Dahlheimer and Chad Gracey and Think Loud Development CEO Bill Hynes. The team of business partners also announced plans a year ago to turn an old city factory on York Street into a recording studio and technology hub.
"Our goal with this magazine is to get people to come to York to spend money," Hynes said.
Taylor, Live's guitarist, said he got the idea for a York-themed magazine after returning to the area last year to work on the Think Loud project. He said he wanted to discover good restaurants but didn't have a promotional magazine to turn to.
"We just started running with that," Taylor said. "For us, this is all about giving back to the city."
For inspiration, Taylor said, the group turned to Lancaster's own magazine, the Fig.
"They've done such an incredible job promoting Lancaster," Taylor said. "I really just wanted to do the same thing over here."
Taylor, Dahlheimer and Gracey formed Live with former singer Ed Kowalczyk in 1985. The four went on to achieve mainstream success with their 1994 album "Throwing Copper," which produced a string of radio hits.
Live had been on a hiatus since 2008 but re-emerged last year with a new lead singer and a private show at the Strand-Capitol Performing Arts Center. - Erin James may also be reached at email@example.com.