There's a new player in York's sports-talk radio market.

CBS Sports Radio is now being featured on WGLD 1440 AM, replacing ESPN Radio. The switch happened on Wednesday. WGLD is owned by Cumulus Media.

Ron Giovanniello, who is the regional vice president for Cumulus Media in central Pennsylvania, said the move had nothing to do with any unhappiness with ESPN's programming or service.

"Cumulus formed a partnership with CBS Sports Radio a few months back to develop and launch a new 24-hour, seven-day-a-week radio network to compete on a national basis with ESPN Radio," Giovanniello said.

Giovanniello said the switch will have no impact on the teams covered by WGLD, which will now be known as Sports Radio 1440. The station will continue to carry the Philadelphia Phillies, Pittsburgh Steelers and Penn State men's basketball games. WGLD's sister station, WSBA 910 AM, will continue to carry the Penn State football broadcasts. WSBA is a news-talk station.

The CBS Sports Radio weekday lineup features a number of familiar names, including Tiki Barber, Brandon Tierney and Dana Jacobson from 6 a.m. until 9 a.m.; John Feinstein from 9 a.m. until noon; Jim Rome from noon until 3 p.m.; and Doug Gottlieb from 3 p.m. until 6 p.m. Many of those personalities were previously featured on ESPN, ESPN Radio or both.

Of course, many York radio listeners will no doubt miss some of their favorite ESPN shows, such as Mike and Mike in the Morning (Mike Golic and Mike Greenberg), The Herd (Colin Cowherd) and SVP and Russillo (Scott Van Pelt and Ryan Russillo).

The Cumulus-CBS Sports Radio partnership also impacted former ESPN Radio stations in Harrisburg (1400 AM, 95.3 FM), which have also switched to CBS Sports Radio. The closest ESPN Radio station to York is now WCBG 1380 AM in Chambersburg.

CBS Sports Radio will go head to head with York's other sports-talk radio station, WOYK 1350 AM, which carries Yahoo! Sports Radio. WOYK's main personalities are Steve Czaban (6 a.m.-9 a.m.), Dan Patrick (9 a.m.-noon), Tim Brando (noon-1 p.m.) and Travis Rodgers (1 p.m.-4 p.m.)

WOYK boasts a significantly stronger signal than WGLD. WOYK broadcasts at 5,000 watts during the day and 1,000 watts at night. WGLD broadcasts at 730 watts during the day and 53 watts at night.

WOYK also broadcasts a significant amount of local programming, such as high school football, high school basketball and York College basketball. Giovanniello said WGLD has no plans for any local programming at this point.

WGLD does have a new website at sportsradio1440.com. The website for CBS Sports Radio is cbssports.radio.com.

-- Reach Steve Heiser at sheiser@yorkdis patch.com.