Producers Melissa Fisher, left, of Fisher s ATV World films students Edison Henriquez of Frederick, Md., and C.J. Payne of Lexington, Ky., for a segment on
Producers Melissa Fisher, left, of Fisher s ATV World films students Edison Henriquez of Frederick, Md., and C.J. Payne of Lexington, Ky., for a segment on the Outdoor Channel show. (John A. Pavoncello photo)

Dover native Brian Fisher remembers the days when he had "peanut butter and jelly, and some days not even that."

Humble beginnings, for sure.

But he had an unlikely dream, one he shared with YTI Career Institute Motorcycle Technology Center students during a campus visit Wednesday.

He wanted to run a used all-terrain vehicle dealership, so he and his wife opened Fisher's ATV World in Dover around 1998.

Then, once that took off, he wanted to make his own show about ATVs, thinking there was an untapped market. He started making 15-30 calls a day to potential sponsors for months on end.

Mostly, "I got hung up on, I got cussed at, I got told I didn't have the experience, you name it," Fisher said.

In 2001, though, after getting Yamaha and other spon-

sors, he got the Outdoor Channel to put his show, named after his dealership, on air.

The 1987 Dover High School graduate had made a name for himself, and he now has an 11-year-old show on the Outdoor Channel, "Fisher's ATV World." His "Keepin' It Real Tour" across the country at ATV parks regularly sells out, too.

TV time: Along with Wednesday's talk to students, Fisher was on campus to film a short segment for "Fisher's ATV World," which shows "adventures and travel destinations combined with industry tips and trends with industry leaders plus behind the scenes factory tours," according to their website.

The Motorcycle Technology Center, on Grumbacher Road in Manchester Township, has a nine-month program in which students get hands-on instruction in all aspects of motorcycle, ATV, dirt bikes, and other powersports vehicle repair.

The segment will air in March and again in May; the show airs on Mondays.

Students were excited to see Fisher and the television crew on campus, said campus president Mike Marino, but they were just as interested in what a York County guy had to say about making a name for himself in the ATV business.

Abbottstown's Jeremy Grim, 34, is in his second of three terms at YTI, and wants to open his own shop someday. Hearing Fisher speak made it seem even more realistic.

"He came from nothing," Grim said. "He never gave up."

Fisher said he implored students to take advantage of their YTI opportunity and even then, not to expect a job will just be handed to them.

"Success is not an accident," said Fisher, who at one point had to sleep in his truck with his wife while they struggled. "It's not like you wake up and say, dadgum, look at that bank account."

So why keep pushing?

"I'm a dreamer," Fisher said.

-- Reach Andrew Shaw at ashaw@yorkdispatch.com