Bon-Ton sales dropped slightly in April compared to the same four-week period a year ago, the company announced Thursday.
Total sales decreased 5 percent to $187.2 million for the four weeks ending April 28, according to a news release.
First quarter comparable store sales decreased 1.3 percent, while total first-quarter sales decreased 1.4 percent to $640.8 million. That compares to $649.9 million for the same period last year.
"April sales did not meet our expectations," president and CEO Brendan Hoffman said. Though moving the company's Community Day from February to late April helped the event perform better than it did in 2011, "the overall impact on April sales from this shift and other adjustments we made to our promotional calendar was disappointing, and we have taken corrective action."
Among the company's best-performing businesses were fine jewelry, shoes, cosmetics and accessories. Bon-Ton's eCommerce sales also rose.
Financial results for the first quarter fiscal 2012 are scheduled to be released Thursday, May 17.
The Bon-Ton Stores Inc., with corporate headquarters in York and Milwaukee, operates 272 department stores in 23 states.