PHILADELPHIA - Rock star Jon Bon Jovi is showing some brotherly love to the less fortunate in Philadelphia.

On Tuesday, he attended the grand opening of a low-income housing development that bears his initials. The 55-unit JBJ Soul Homes will be occupied by low-income tenants and the formerly homeless.

Bon Jovi's Soul Foundation and the Middleton Partnership provided the lead gift for the $16.6 million complex in the Francisville neighborhood. The project also received public funds.

Residents will have access to social services provided by Project HOME, a group dedicated to ending homelessness. The four-story building includes retail and office space.

Bon Jovi is a longtime advocate for affordable housing in Philadelphia, Newark, N.J., and many other cities. The New Jersey native once co-owned the Philadelphia Soul arena football team.