If you've ever wondered how fast you can eat a 14-inch chocolate bunny, Wolfgang Candy Co. is offering you an opportunity to find out.

For the first time ever, the 93-year-old North York candy manufacturer is hosting the Chocolate Bunny Challenge — an eating contest that will give one winner $100, a trophy and bragging rights.

The contest for people 18 and older will be held at noon Saturday, March 29, at Wolfgang's Das Sweeten Haus store, 50 East Fourth Ave.

"Everybody can remember their childhood Easter. This is our way of helping the child in all of us remember those days, and it's a fun thing to do for people in York," said CEO Ben McGlaughlin.

Through Friday contestants may apply at www.facebook.com/wolfgangcandy to compete in the challenge.

Up to four finalists will be selected and notified by Tuesday, McGlaughlin said.

Interest: More than 50 contestants have signed up so far, he said. Finalists will be selected based on the creativity of their submissions.

Given the interest in the contest and the number of finalists who will compete, McGlaughlin expects a lot more foot traffic in Wolfgang's retail store.

"It's a great way for us to remind local residents they have a great resource here for all kinds of Easter candy," he said.

During the Chocolate Bunny Challenge, customers of Das Sweeten Haus will receive 20 percent off of any chocolate novelty that costs $5 or more. Other specials and yet-to-be-determined giveaways will also be offered during the competition, McGlaughlin said.

But the CEO emphasized the Chocolate Bunny Challenge was designed more for fun than competition.

Given the size of the chocolate bunny, which weighs a little more than 1 pound, McGlaughlin said he's "pretty certain" a couple contestants will be able to finish it within 5 minutes.

"It's not an impossible feat," he said.

— Reach Candy Woodall at cwoodall@yorkdispatch.com.