The importance of Twitter became pretty clear to Matthew Schuler fans last week.
The West Chester University student needed the instant save via Twitter to advance to the Top 6 on The Voice.
Since then, he's enjoyed the biggest surge in Twitter followers of any contestant on show, gaining more than 15,000.
He's one of four contestants who have seen their Twitter following jump by 10,000 or more in just a week.
For a complete breakdown on where the contestants stand in terms of Twitter followers, head here.